So despite all the worry about people actively posting information about themselves on the internet, companies are planning on tracking our day-to-day use of the net and collecting information on us. If we can't be trusted to post information about ourselves by ourselves, then why should these companies be allowed to track what we do without us knowing?!
On its website, Phorm's chief executive Kent Ertugrul, said Phorm ignored form fields on websites, numbers with more than three digits, e-mail addresses and secure web pages.Ok, so it attempts to keep data secure. But how do you know that it is? I don't want an automated script to be responsible for my private data, I want to be responsible for it. I want to be able to choose if I'm watched or not. I have a Facebook account, and I know Facebook spies on me and allows other people to spy on me, but I knew that when I signed up. I don't want a program on my computer that tracks my searches, and I should be able to opt out. My ISP is frankly crap, and I don't trust them (BT broadband) to provide me with the correct information so that I can opt out (anyone who has just had their phoneline changed to free weekend calls will know how BT like to hide things - like everything else being more expensive - in the small print).
Mr Davies said the onus would be on Internet Service Providers to ensure customers had enough information about the scheme in order to have "informed consent".
He said research BT had carried out had shown that customers did want more relevant advertising as a result of their surfing habits being tracked online.
They didn't research me. Because I don't. I thought I'd ask my friends what they thought.
- Yes - I'd rather have adverts that were relevant to me
- No - I hate when you realise something is spying on you
- Yes - As long as they're not in your face all the time, I don't have a problem
- No - I don't need to be encouraged to spend money, and I don't want people watching me
- No - I wouldn't want a program tracking me
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