Wednesday, 16 April 2008

Identityswapdatabase

Identityswapdatabase is a collaboration between net artists Olia Lialina and Heath Bunting.

The site loads with two images of girls facing each other. In the bottom right are some animated links, which display the text in several different languages - English, Russian, French, German and Spanish. This has a strange effect because you often end up clicking on a link to see what it is before the animation has got back to your language.

Clicking donate takes you to a page where you can donate your information to the project. The scrolling languages are used again, and users are asked to fill in various information about themselves including height, weight, mother tongue, and credit history.

I couldn't get past this stage because it kept telling me my jpg image wasn't a jpeg... but presumably the identity would be added to the database after this.

There is also a search page, which looks visually similar to the donate page. However, instead of giving an identity to the site, users are looking for one. Searching loads a page - not unlike a dating website or the profile search on MySpace - which ranks identities according to how well they match the search criteria.

The site has many similarities to my work, but also many differences.

Similarities:
  • People give away their identity to the site
  • Similar upload process, but less detailed questions
  • idea of people swapping identities
Differences:
  • Site design marks it out as separate - where as I wanted my site to be visually similar to social networking sites
  • No opt out - once you're there, you're there... I would have liked to have done that for my site, but there was institutional nervousness about this. Besides, it's unlikely to be used
  • focus on national identity (use of language, asked in questions) reminds you of the physical world, where as I wanted users to believe they were acting in the virtual world.
  • can view other people's profiles
  • Profiles listed together

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